If you have a business that is brick and mortar you need to have a website in order to stay ahead of your competition. If you already have a website it needs to be optimized for the search engines so consumers can find your brand.
If it’s not optimized, people will be going to your competitor’s website and then to their store to make a purchase.
So what exactly is Local Search Optimization?
Local Search Optimization is making sure that your website can be found when someone is doing a search on their computer or cell phone. Especially if you are using Google or an Android phone, Google knows your location based on ip address and even by your phone’s location.
Recently Google changed the search game by coming out with Google Caffeine. Google’s search results will now feature more current and relevant information based on geolocation as well as age of information.
Businesses more than ever need to optimize their websites so they can be found more easily.
A company in West Palm Beach does Local Search Engine Optimization. According to their website there are steps that they take to ensure that they are focusing their SEO efforts so they will have an impact in search engines results for the local market of their clients. If some is looking for a car wash in West Palm Beach, you don’t want to show up for the search results in Daytona Beach.
Back in 2009 Google even admitted that Search Becomes More Local according to their Official Google Blog.