Enter The Dragon, released August 19, 1973, was Bruce Lee at his best. It would be Bruce Lee’s final completed film appearance before his death on 20 July 1973 at age 32.
Superhuman Performance by Bruce Lee Makes Him a Legend
Bruce Lee plays a martial-arts expert determined to help capture the narcotics dealer whose gang was responsible for the death of his sister. Lee enters a kung fu competition in an attempt to fight his way to the dealer’s headquarters with the help of some friends.
Enter the Dragon was heavily advertised in the United States before its release. The budget for advertising was over $1,000,000. It was unlike any promotional campaign that had been seen before, and was extremely comprehensive. In order to advertise the film, the studio offered free Karate classes, produced thousands of illustrated flip books, comic books, posters, photographs, and organized dozens of news releases, interviews, and public appearances for the stars. Esquire, The Wall Street Journal, Time, and Newsweek all wrote stories on the film.
The filmed earned over 21 million in North America on its release in 1973, on a tight budget of $850,000. It was one of the most successful films of 1973.
Bruce Lee’s Influence on the World
Lee’s influence transcends martial arts, cinema, culture and race. Many musicians, directors, athletes and actors all over the world credit Bruce Lee as one of their biggest influences. Athletes, fighters, and bodybuilders admire him for his speed strength and skill and philosophers and artist admire him for the way he effectively brought together eastern and western ideologies and truthfully expressed himself in every aspect of his life. He is credited with the mainstream popularity of martial arts and martial arts movies.